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Digital Marketing Manager

As we continue to build on the success of our launch last year, we’re looking for a talented and passionate Digital Marketing Manager to join the Zixty team.

We’re looking for a motivated self-starter – the sort of person who gets up each morning with a hunger to take ownership of their day, looking for opportunities to develop the Zixty brand, and acquire and retain customers.

Operating on a “remote-first” basis you won’t be tied to an office location – collaborating instead via best in class tools.

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The role

The purpose of the digital marketing manager role is to drive the Zixty brand forwards through the use of a wide range of digital and traditional media. Playing a key role in acquiring and retaining customers, the role requires the holder to create and edit their own ‘in-house’ content as well as to engage with, brief and manage the output of external freelancers and agencies.

Reporting to

Zixty Head of Marketing

Key accountabilities
  • Brand : Ensure that the Zixty brand is applied consistently across a wide range of digital channels, including the website, social platforms, streaming services, and all other communications
  • Organic and paid social : Drive the Zixty social presence using a variety of techniques and tactics to build exposure and affinity, including interacting with consumers and other brands.
  • Pay Per Click : Adept in planning, implementing, measuring and optimising pay per click, including Google Ads, and Apple Search Ads
  • Website : Ensure that the Zixty website is maintained in a timely, user friendly and SEO optimised manner, and that all content has been subject to all relevant approvals prior to use.
  • CRM : Build the Zixty CRM programme to ensure that relevant and engaging communications are sent out in a timely fashion.
  • SEO : Work to shape and implement the Zixty SEO strategy with the objective of delivering relevant traffic to the Zixty website

3-4 years in a similar role, gained in either a B2C or B2B environment.

Experience of digital marketing, including:

  • Search Engine Optimisation (SEO)
  • Customer Relationship Management (CRM)
  • Organic and paid social
  • Pay per click including Google Ads and Apple Search Ads
  • Web analytics and reporting (e.g. Google Analytics)
  • Content Management Systems (CMS)

Search Engine Optimisation

  • Oversee and develop the SEO content schedule, brainstorming, creating, editing and publishing new articles and pillar pages that relate to focus keywords.
  • Source and resize imagery to ensure optimum website performance.
  • Grow domain authority with a link-building strategy that includes identifying backlink opportunities and outreach.
  • Leverage tools such as SEMRush, Search Console and Google Analytics for reporting on important KPIs.
  • Conduct regular keyword and competitor analysis to help identify new opportunities for traffic growth.
  • Monitor website performance, involving web developers when necessary to resolve technical issues.

Organic Social

  • Own and evolve the existing social media content strategy by creating, sourcing, repurposing content that relates to the brand, current events and topics that matter to our target audience.
  • Liaise with copywriters to ensure a consistent flow of new articles to be shared to social media.
  • Use Hootsuite to draft and schedule content for Facebook, Instagram and Twitter.
  • Report on and analyse important KPIs such as follower counts, likes and comments to help optimise the strategy.
  • Conduct quarterly competitor analysis to keep tabs on what similar businesses are doing on social media.
  • Respond to those that engage with Zixty across our social channels, escalating issues where necessary.

Content Management

  • Be the go-to person for all editorial and structural updates on the Zixty website (currently built on wordpress), creating new and amending existing templates, maintaining the structure and hierarchy of content.
  • Keep a record of all website changes to help resolve future technical problems.
  • Ensure all content gets the appropriate approvals before it is published.

Customer Relationship Management

  • Configure our CRM platform to send timely communications to the customer database in order to drive customer satisfaction, loyalty and revenue.
  • Set-up triggered emails that enhance the customer experience
  • Segment and nurture customer cohorts with personalised workflows
  • Develop engaging email marketing campaigns to relate to tentpole moments for the target audience
  • Provide reporting and analysis of various customer-lifecycle stages in order to identify potential issues or opportunities for growth
  • Ensure all CRM systems and practices are privacy and TCF compliant

Get in touch

Like what you see? Want to know more, and tell us about yourself? Great!

Not got all the experience listed? No worries – we value attitude and ability over box-ticking.

If you want to be seen and make a difference, drop us a line at We’re flexible. Send us your CV, link to your portfolio, or drop a note that says ‘Hi’ and show us why we’d love to work with you.

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